If you’re just entering the world of blogging, or if you’ve been at it for a while, then you’ve probably heard of on-page SEO techniques. But what exactly does this mean, and how can it help your blog or website rank high on search engines?
On-page SEO is one of the most significant techniques for improving organic search engine rankings and operating successful SEO campaigns.
An important part of SEO is making sure your website is well-optimized for both search engines and people. If your website isn’t well-optimized, you won’t get traffic from search engines.
This post will teach you what you need to know about on-page SEO techniques. When you write a new post, make sure to follow the tips that will be stated in this article. This will help you get better search engine rankings.
Table of Contents
What is On-Page SEO?
Individual web pages are optimized as part of a search known as On-Page SEO. On-Page SEO is a lot more than just writing good content. It also includes things like schema and meta tags.
On-Page SEO works in conjunction with technical SEO and off-page SEO. While all three procedures work together to produce the greatest results, On-Page SEO is responsible for optimizing a web page’s content and structure.
On-page SEO is vital because it offers search engines a multitude of signals to enable them to comprehend what your content is about.
Search engines attempt to link web pages to keywords and search terms entered into the search box during the indexing and ranking procedures.
To tell search engines which keywords you want your pages to be ranked for, you can use on-page SEO techniques.
On-Page SEO Tips To Rank High On Search Engines
Having learned about the significance of on-page optimization, we can move on to learning about the most widely used on-page optimization techniques. Although this list of tips may not be thorough, I believe that they are the most important on-page SEO techniques you need to learn.
1. Optimize Page Titles
Your blog or website’s pages should have descriptive titles. Under each page’s “head tag,” there is a “title tag.” This tag has the page’s title in it.
You might find changes to how your title shows up in search results from Google or other search engines. It also shows up in your web browsers. When it comes to attracting visitors to your website, using a catchy title tag might be a game-changer. It is this title tag that appears first in search results.
The more interesting your title tag is, the more traffic will be attracted to your website. When constructing your title, ensure that you use keywords that benefit both the user and the search engine. Put your keyword near the front of the title tag, as users are more likely to read them.
2. Optimize Meta Descriptions
In search engine results pages (SERPs), the page’s meta description is usually displayed. As many as 200 characters are allowed in the meta description, and it must be unique for each page.
It’s your chance to promote your page and persuade users to click on your link rather than one of the others.
Notably, Google does not always display the custom meta description but instead uses an automated description if they believe it is more relevant to the searcher.
Even if Google doesn’t utilize your description, it’s important to avoid auto-generated descriptions because sometimes they don’t make sense.
Google still promotes the search phrases both in the title and description so adding your goal keywords, makes descriptions more relevant and enticing to the searcher.
3. Optimize Page Content
On-page SEO includes optimizing content for target keywords.
Doing keyword research is the initial step in releasing any type of content (text, photos, audio, or video).
This is required to understand what users are searching for and produce material that meets their needs.
The next step is to come up with a list of related keywords (also known as LSI keywords) that you can then use in your page titles, descriptions, headings, and body copy to support your chosen target keywords.
Why? Because of Rank Brain, Google’s search algorithms are now checking for subject relevancy as well as keyword relevancy.
To make your content more relevant to broad topics, you should use LSI keywords.
To determine which keywords Google thinks are related to your target keywords, you can use several different methods.
The most convenient way is to use Google’s three features: People also ask, Related Searches and Google suggests
4. Internal Linking
A great tip to rank high on search engines is to use internal links. Having a good internal linking structure is highly essential. For search crawlers to find other pages on your website, your page must link to other pages. This is another way internal linking helps spread the link equity to other pages.
5. Website Images
A page that includes images is more interesting and easier to read.
Images, on the other hand, can be an issue because search engines don’t comprehend them and they slow down the loading time of a page. However, they are still important to make your page rank higher on google.
- If you want to insert images into your blog post or website, ensure that you do the following:
- Use original images. If you utilize a picture from the web, you must give credit to the source.
- Optimize picture size – the smaller the image (in bytes), the better.
- You may aid search engines by providing an ALT tag description for each image you upload.
- Do not just label your image “image1.jpg,” but rather “people-watching-a-game.jpg” or something similar to convey what the image is about or what the subject matter is.
6. Proper Headings and Content Formatting
Pages must be prepared properly. Consider it as a report with an appropriate title and subheading formatting.
Only one H1 tag is needed for each page. Page titles with H1 tags are included by default in WordPress.
Always keep in mind that when you use a search engine to look for something, they show what they find in your title tag and not your h1 tag.
Concerning the other headings (h2, h3) and the body of your content, keep in mind the following:
- Avoid utilizing a single word for a heading but make your headings intriguing and beneficial for users that want to skim.
- Utilize a hierarchical structure for your headings, such as h1>, h2>, h3>, h4>, etc.
- Using similar keywords in your content’s subheadings is a smart move.
- If you’re going to slap some text on a page, make sure it’s readable.
- Use either bold or italics to highlight the crucial elements of a page. You can also use underlining.
- Your font size should be at least 14px.
- Divide the text into paragraphs with a maximum of 3 to 4 lines.
- Use enough spacing between the paragraphs to make the material easier to read.
Conclusion
If you don’t put attention to your on-page SEO techniques, you may not be able to rank no matter what you do about it.
Before you do technical SEO and off-page SEO, you need to make sure your On-Page SEO is correct. To have a good SEO strategy, you need to start with on-page SEO.
