Practising local SEO for small businesses is essential if you want to maximize the amount of traffic to your site. It may interest you to know that over a third of small businesses still don’t have a website. However, recent research has found that over 60 percent of these small businesses truly desire a website. Unfortunately, they come to a halt due to the difficulty of constructing one.
Having a simple website and digital presence is better than having none at all. If you have already created a functioning website, this is even better as you will be ahead of the game.
Local SEO helps clients seeking a local solution discover your business. You’ll get more exposure, clients, and income due to this.
However, how can your local SEO be improved so that you can be discovered on the internet more easily? This guide will teach you local SEO strategies for growth in 2022.
Table of Contents
- What Is Local SEO?
- How To Improve Local SEO For Small Businesses
What Is Local SEO?
Local SEO is a business strategy that involves optimizing your website for search engine visibility to local customers in a specific place. You should note that not all online searches are conducted nationally. Many clients will only look for local businesses.
When consumers search online for information, they often use terms like “area name,” “city name,” or “local search keywords.” Therefore, small businesses need to know how to use local SEO to improve their visibility.
Local SEO is essential for any business seeking to flourish in their local region. As more consumers conduct business with organizations they can visit or phone locally, it’s crucial for getting businesses off the ground.
If you’ve ever had a business, you need local SEO to make sure people find you. As long as your consumers aren’t robots or aliens, they’ll want to visit your store and know what it’s like before deciding whether or not to purchase from you in the first place.
How To Improve Local SEO For Small Businesses
Local SEO for small businesses can be improved in the following ways:
1. Enhance Your Google Business Information
As a business, you can use Google My Business to make sure that your business is seen by people who search for it on Google. It’s also the only method to update your company information and receive access to Google Maps, Google Knowledge Panel, and local search results.
Your company’s phone number and address are required when registering an account with them. Afterwards, you will be given full authority over modifying things like contact data and hours open/closed.
To be seen in local searches, your company must have a Google listing that is optimized. This will help customers discover your business more quickly. This can only be achieved by providing information such as the operating hours and connections to websites, phone numbers, and also street view links if available.
You should also be aware of Google’s local SEO improvements so that you can take advantage of the most recent additions to Google My Business.
2. Include Maps on Your Website Using Google Maps
Including Google Maps on your website might be a terrific approach to improve usability. Customers will have an easier time identifying their position on the map and navigating through instructions if they use it from within your site.
They’ll also save money on connection charges by not having to load maps to their computers, seeing them immediately from yours instead.
3. Use the Right Keywords
While selecting keywords for local SEO, you must choose the keywords that consumers use when searching.
You can use keyword research to discover or figure out exactly what consumers are looking for. Tools like Ahrefs and SEMrush can help you determine which keywords are most relevant to your business and brand. Knowing these keywords may also give you an idea of how much competition there is for ranking for particular keywords.
You may discover popular search terms that aren’t too difficult to rank using keyword research. This is how you can get more people to find your local business and improve your overall SEO.
4. Optimize Your Website for Mobile
To have strong SEO in general, your site must be optimized for mobile devices. Local SEO, in particular, emphasizes the significance of this.
Why is that? Google’s statistics point to the fact that nearly one-third of mobile searches are location-related. As a result, many individuals in your area looking for your service will do so using a mobile device.
Many prospective clients will leave your site if it does not function properly on smartphones or other mobile devices. Using an unoptimized site on mobile devices is annoying, impractical, and not especially confidence-inspiring.
Suppose your site isn’t optimized for mobile. Your prospective clients are likely to go to another local website that performs correctly on mobile devices.
5. Local SEO Content Optimization
A lot of SEO marketing is done with content that isn’t local. It’s not a terrible idea to interact with a larger audience and gain more traffic to your site from non-local persons. However, this isn’t always where your emphasis should be.
Creating local content may help boost your content marketing efforts to create more high-quality leads.
You may use current events or local news to inspire your writing. If your products and services are more generic, you may still include local keywords in your content.
6. Local Citations
Local citations are essential if you want your business to appear high in Google SERPs.
Local Citations may be a strong tool to support any business’s success and assist them in interacting with prospective customers online by raising their ranks on search engines.
Local citations are crucial to guarantee that your business appears high on Google’s search engine rankings.
One way that many people do this is to use citations from credible sources like google.com, facebook.com, bing.com, yelp.com, foursquare.com, and so on. This enhances their exposure among local clientele who come through doors to spend money on providing without any advertising expense!