How To Choose The Best Keyword Research Services or Tools

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Are you a blog or website owner and want to learn how to choose the best keyword research services or tools to improve your SEO? Well, you are not alone.

Search engine optimization (SEO) is important if you have ever started a website or sold something online. SEO is how you get people to see what you build. And doing keyword research is a critical step in improving your website’s performance.

When used correctly, the best keyword research services streamline and simplify your SEO process. They simplify finding the ideal keywords to target and provide you with the data you need to rank for them on search engines like Google. It’s possible that if you don’t utilize them correctly, your search will be made more difficult and take longer.

Finding out what your target audience is looking for and what it will take to rank for those keywords is the fundamental purpose of keyword research.

How can you properly optimize your website, and target phrases for good link building? Or how can you know what content to generate for your audience without understanding what keywords you should be targeting?

As a result, you must choose the best keyword research services that can help.

What Makes a Great Keyword Research Service?

The qualities that make for an excellent keyword research service are very simple: you search for a certain keyword, and the service informs you about it.

However, since keyword data can be used in so many various ways, you should look for keyword research services that can handle a wide range of use cases.

Below are some of the qualities you should look out for in a keyword research service or tool.

Data included:  The best keyword research service should provide you with all the data you need to rank for the keyword of your choice. They should also include, at least, keyword difficulty, traffic, and analysis for competitive SERP.

Data sources:  The keyword research service must have a reliable data source to ensure that your keyword data is error- and bias-free.  At the very least, it should rely on Google for its data.

Keyword optimization tips:  For the most part, the best keyword research services don’t require you to have 10 years of experience in the SEO industry to utilize them. It’s possible to do a full SEO audit on your site using a tool like Ahrefs or Moz. They check for site performance, technical aspects, domain authority, and subject clusters.

5 Best Keyword Research Services You Can Try

Below are some of the best keyword research services that will help you increase your visibility and dominate your industry.

1. SEMrush

Using SEMrush, you’ll be able to do more in the way of keyword research and overall SEO optimization.

It’s easy to receive an overview of a keyword by typing it into the Keyword Overview tool. You’ll be able to see the monthly search traffic, whether or not it’s increasing in popularity, and more.

SEMrush’s keyword research tool gives you a plethora of keyword choices.

It’s also possible to type in the name of any competitor’s website in the Domain Overview to see their organic search data, keywords, and other organic traffic metrics.

As soon as you click on the Organic Research tab, you’ll be able to see relevant keywords, your competitor’s search engine rankings (SERPs), how much traffic your site gets per click (CPC), and more!

It’s no secret that SEMRush is one of the world’s best keyword research tools. They have a comprehensive set of tools to assist you with content marketing, digital marketing, and social media.

2. Moz Keyword Explorer

Moz’s SEO platform includes various distinct tools aimed at keyword research. Moz doesn’t offer as many data points (such as SERP position history or the total number of keywords a competitor’s result ranks for) compared to other full-featured SEO tools.

It simplifies the user experience for individuals who aren’t search marketing experts while delivering key performance indicators.

It’s easy to use the Keyword Planner tool to search for any word you want and see its monthly volume, difficulty, and organic clickthrough rate for that word. You can also see how many people search for that word each month (CTR).

Moz offers a “Priority” score that streamlines keyword research by providing you with the bottom line as to whether a keyword is worth researching for you. According to “My Score,” which you select yourself, Moz automatically assesses the keyword’s importance to your company based on its volume.

It also assesses keywords based on organic Click through rate and difficulty, as well as your own experience and understanding of your business and field.

Moz Pro subscriptions begin at $99/month for 150 monthly keyword searches.

3. Ahrefs

Ahrefs is another famous keyword research tool that provides comparable functionality to SEMrush. The Ahrefs keyword explorer makes it easy to get keyword suggestions by just entering a keyword or phrase. You’ll then get a comprehensive list of keyword ideas.

The Ahrefs keyword research tool also allows you to identify which keywords your competitors are already ranking for, so you can create fresh content around those topics.

An additional Ahrefs competitive intelligence feature is tracking the emergence of new keywords and the movement of existing keywords in search queries.

Additionally, both SEMrush and Ahrefs include reports that identify broken links on your site and PPC AdWords keywords, among other features.

4. Ubersuggest

Neil Patel’s Ubersuggest is a free tool. It provides statistics on search traffic, keyword recommendations, and an estimate of how tough it will be to rank your keyword (keyword difficulty).

As well as getting thousands of ideas for relevant keywords, you can browse a table of the top 100 Google results for that term, with projected visitors, number of backlinks, a domain rating, and a total amount of social shares.

With your Google account linked to Ubersuggest, you’ll have access to additional keyword ideas, daily rank monitoring, and customized SEO recommendations. A Chrome plugin for UberSuggest is also available, which might help you streamline your workday.

5. Serpstat

Serpstat is another fantastic keyword research tool.

With Serpstat, you can check Google’s top results for your keyword. 

You can also discover tons of facts about your competitors for that keyword, including an indicator of how prominent they are. The higher the number here, the more visits they presumably get.

Conclusion

If you read to this point, you must have gotten a general idea of keyword research tools. You may also need an in-depth tutorial on each tool which is beyond the scope of this article. Never worry because there are free and affordable platforms to learn digital skills like keyword research that are easy to follow.

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