You don’t know how to sell on Instagram without a website? No problem, I’ve got you covered. Instagram is a great place to share pictures and videos, but few people know it can also be a good place to sell things. It is possible to manage an online store only using Instagram if you have sufficient IG know-how.
It’s true that not every company can thrive just on Instagram. Still, there are few instances where businesses sell solely on social media platforms.
How can you sell on Instagram without a website? I’ll cover all of that, as well as how to get your Insta-store fully operational.
If you’re beginning or already have a business, you’re sure to find new ideas that can help you make more money and reach new customers.
Is it Possible to Sell on Instagram Without a Website?
The simple answer is yes. At the start of your eCommerce business, you don’t need to spend a lot of money on a website because you are on a budget. At the very least, if you want to sell products, you can use Instagram to get people to buy your products with interesting content and pictures of your products.
Even if your website is still being designed or has not gone live, you can use Instagram to raise your brand awareness and drive sales. Direct sales of your goods can be achieved with the aid of Instagram. This article will show you how to use Instagram to sell products without a website.
When your website is up and running, you can put the link in your bio and direct people to buy.
Since you’ve already established a solid following on Instagram, your website will serve as an additional tool for purchasing. However, you would still have to continue increasing your consumer base on Instagram.
Why Sell on Instagram?
In general, insta-selling offers three major benefits:
1. Easy for you
Insta-selling is as easy as it gets. Assuming you’re already familiar with #instalife, you may start by uploading a post and tagging it with “DM me to buy!” It’s as easy as that.
There are other methods to sell on the platform, of course, but it’s easy to see how quickly you can have a store up and running. Usually, to start an e-commerce business, you have to build a website.
Although platforms like Shopify make it easier, you’ll still find obstacles along the road like poor loading times, site optimization, etc.
Suppose you already have a profile with a decent number of followers on Instagram. In that case, you may start generating sales almost immediately.
2. Ease for Clients
Instagram sales experience is quite user-friendly and simplified for your clients. It often seems more like purchasing from a local farmer’s market than an e-commerce store.
Instagram has made it possible for clients to purchase your stuff without ever leaving the app. That implies clients can buy stuff without breaking their ravenous content absorption and leaving the platform.
3. Trust
Indeed, because of this, influencers can earn a full-time living off of their Instagram followings. It’s important to remember that Instagram is primarily a social network allowing users to communicate with one another.
To put it into perspective, just 3% of consumers have confidence in sales representatives. A well-known Instagrammer is likely to have already earned a lot of trust, which is something your typical salesperson doesn’t have at all.
Your followers are more inclined to believe your recommendations — even if you’re promoting your products — than some random site they stumble across online.
Leveraging your users’ confidence in you may lead to some huge returns. After your users get your product and experience it for themselves, your relationship with them will thrive and likely lead to repeat purchases down the road.
How to Sell on Instagram Without a Website
1. Choose a Product And Niche
Deciding what kind of products you want to sell will give you a direction for growing your Instagram account. In the long run, focusing on a certain niche will help your Instagram grow.
Your target audience will be able to discover your business and products more easily to address the issue they’ve been grappling with for some time. It will also bring more people to your account and increase your followers.
2. Create A Business Account
Selling on Instagram is a lot easier with a business account. Take a look at the advantages of running an Instagram business account.
Instagram Insights: This analytic tool informs vital information, including your content performance.
Include Important Information: Make it easy for your followers to get in touch with you by including contact information such as your phone number and email address.
Promoted Content & Advertising: Pay to promote or advertise the high-performing posts in the feeds of your followers.
Swipe up link: Instagram supports swipe up links in stories for business accounts with more than 10,000 followers.
Shop in App: It lets people shop on Instagram without leaving the app.
3. Create An Exceptional Bio
Instagram bios are the initial point of contact for everyone who sees your profile. Your bio should not be more than 150 characters.
When writing your bio, define your value proposition and use it to summarize your brand in a single sentence. Establish your niche and prove your authority.
Ensure simple conversion for prospective clients by having a clear call to action language.
Provide your business’s phone number or email address so that consumers may easily contact you if they have questions about your products.
In your Instagram bio, include words relevant to your brand and products. This might help people find your profile when they search for those things.
4. Feature Products On Your Page
Posting images of your products is the simplest way to promote them.
When you go into a physical store, you first ask the owner to show you their products. Similarly, prospective clients desire to examine product photographs before buying if you start selling things online.
Because Instagram is primarily a photo-sharing app, make the most of your feed by uploading appealing images accompanied by clever captions.
5. Decide on a Payment Plan
It’s now time to move your visitors from seeing your items to making an order and buying them. You may provide a link to an order form in your bio to take orders.
You may even encourage your consumers to connect straight on WhatsApp to purchase. Put the Whatsapp link in the website box by clicking “Edit Profile” on your Instagram account. Tell your followers in the captions to use the link in their bio to fill out an order form or use WhatsApp to make an order.
6. Boost Your Visibility With Hashtags
Using Instagram hashtags is a good way to reach more people and get your content in front of new people. You should keep an eye on and measure how well hashtags work for you. To determine which hashtags are most effective for your brand, experiment with different ones.
7. Use Instagram Stories
Well over 500 million people use Instagram stories every day.
User-generated content can be used in your Instagram stories, too. Ask your consumers to offer testimonials about items on their Instagram accounts and mention you in their photos.
Due to how well it worked for others, sharing the same post on your Instagram stories can encourage more people to purchase your product.
8. Post, Engage, Repeat
Keep your content consistent on Instagram, and the algorithm will help your brand if you do it consistently. A good way to plan your posts is to create an Instagram content calendar
The more frequent you post on Instagram, the more your account will grow. Engagements will help you know your followers better and figure out what they want to see on your feed the most.