For many marketers and small-business owners, Facebook, with its 2.38 billion monthly active members, remains the most significant social network. Although it has been subjected to a storm of bad headlines, its growth hasn’t slowed.
Growing a Facebook fan base is still vital for engaging with prospective consumers, even if the News Feed algorithm isn’t geared to benefit you.
A growing Facebook following may help you create effective retargeting advertisements, get more people to read your content, and establish brand awareness.
But do you know how to grow your Facebook page organically or with paid adverts?
There are many ways to grow your Facebook page, and we shall discuss how to grow Facebook pages from scratch in this article.
What Does Facebook Organic Reach Mean?
The number of individuals exposed to your content as a result of organic distribution is referred to as “organic reach. These people see your posts on their feeds or whose friends have engaged with you.
Organic reach is different from paid reach
Paid reach are individuals who view your content because you paid for promotion. It is determined by the targeting settings for your Ads and may also affect organic reach.
The number of people who react, see, like, comment on, or share your Facebook posts has a great deal to do with its overall reach.
How to Grow Facebook Page Followers
So, how do you grow your Facebook Page from scratch or from its current position? Purchasing followers doesn’t work since the results are seldom positive. Fortunately, obtaining them organically is easy due to the many options available. However, paid promotions can be used to bring your Facebook page to more audience. This is how to grow your Facebook business page so pay close attention.
1. Identify your niche
The most important piece of advice I can provide is to niche down. Determine your target demographic. If you create a Facebook page targeted at everyone, nobody will be particularly interested in it.
Find your specific audience, those you want to serve, then serve them thoroughly. They’re more likely to enjoy the Page if they believe that every post will be for them specifically.
2. Post Consistently
Successful social media marketers are those who publish regularly and consistently. A detailed schedule is required for any Facebook marketing campaign.
Establishing and adhering to a publishing schedule is essential to offer useful information consistently. If you own a business page, posting frequently will increase your engagement, which has a greater chance of converting your audience into prospective buyers.
There are also many benefits to posting frequently. Your posts will be seen more by your target audience and be more likely to reach new people.
If you want to publish more quickly, here are two tools that may help:
– Content calendar– A content calendar is used to plan what content to post and when. A content calendar is particularly useful for aligning social media posts with forthcoming events.
– A publishing tool for social media – Posting by yourself can be quite tasking, time-wasting, and distracting. To ensure that your Page is constantly online, you may use a publishing tool to schedule posts to go live at a certain time and date.
3. Change up your posts
People may not be interested in what you’re posting because it doesn’t seem to be appealing to them. This is perhaps, why your follower base may be plummeting.
You may want to try out different types of posts to see which one gets more attention from people who like to share, comment, and so on. For example, you may discover that videos do far better than photos or that clips that address certain themes get more engagement from your audience.
Make changes to your strategy whenever you notice trends and how well things are working and not working. Keep trying new things. This is how to grow your Facebook page organically.
4. Offer giveaways
The greatest strategy to expand your following on Facebook is to organize giveaways that require your audience to share a post to qualify for it.
People will keep engaging with your content if they are engaged in your promos and know you conduct them often. In this way, more people see and engage with your content every time it is shared.
Giveaways are a low-cost and successful approach to increase your Facebook Page’s fan base and raise brand recognition.
Set guidelines that promote audience involvement to optimize the effect of your giveaway. To enter your contest, you could say that each person must tag a friend in the repost of their own to qualify.
The greater the level of participation from your followers, the greater the likelihood that new people will see your giveaway. This is how to grow your Facebook from scratch.
5. Make use of paid ads
Many companies expand their following rapidly on Facebook by running ads focused on boosting their following. If you’ve never launched a Facebook ad, it takes less than 20 minutes to start a page likes campaign. There are many ways to make sure you’re reaching the right people.
Before publishing, Facebook will estimate the amount of new Likes your brand will get depending on your budget. This will help you grasp your ROI before properly putting in your money.