For many marketers and small-business owners, Facebook, with its 2.38 billion monthly active members, remains the most significant social network. Although it has been subjected to a storm of bad headlines, its growth hasn’t slowed.
Growing a Facebook fan base is still vital for engaging with prospective consumers, even if the News Feed algorithm isn’t geared to benefit you.
A growing Facebook following may help you create effective retargeting advertisements, get more people to read your content, and establish brand awareness.
But do you know how to grow your Facebook page organically or with paid adverts?
There are many ways to grow your Facebook page, and we shall discuss how to grow Facebook pages from scratch in this article.
Table of Contents
- What Does Facebook Organic Reach Mean?
How to Grow Facebook Page Followers
- 1. Identify your niche
- 2. Post Consistently
- 3. Change up your posts
- 4. Offer giveaways
- 5. Make use of paid ads
- 6. Join groups
- 7. Make it easy for others to discover your Page.
- 8. Make something that people can share.
- 9. Use CTAs
- 10. Collaborate with others
- 11. Block followers that aren’t real
- 12. Tell different stories
- Further Reading
What Does Facebook Organic Reach Mean?
The number of individuals exposed to your content as a result of organic distribution is referred to as “organic reach. These people see your posts on their feeds or whose friends have engaged with you.
Organic reach is different from paid reach
Paid reach are individuals who view your content because you paid for promotion. It is determined by the targeting settings for your Ads and may also affect organic reach.
The number of people who react, see, like, comment on, or share your Facebook posts has a great deal to do with its overall reach.
How to Grow Facebook Page Followers
So, how do you grow your Facebook Page from scratch or from its current position? Purchasing followers doesn’t work since the results are seldom positive. Fortunately, obtaining them organically is easy due to the many options available. However, paid promotions can be used to bring your Facebook page to more audience. This is how to grow your Facebook business page so pay close attention.
1. Identify your niche
The most important piece of advice I can provide is to niche down. Determine your target demographic. If you create a Facebook page targeted at everyone, nobody will be particularly interested in it.
Find your specific audience, those you want to serve, then serve them thoroughly. They’re more likely to enjoy the Page if they believe that every post will be for them specifically.
2. Post Consistently
Successful social media marketers are those who publish regularly and consistently. A detailed schedule is required for any Facebook marketing campaign.
Establishing and adhering to a publishing schedule is essential to offer useful information consistently. If you own a business page, posting frequently will increase your engagement, which has a greater chance of converting your audience into prospective buyers.
There are also many benefits to posting frequently. Your posts will be seen more by your target audience and be more likely to reach new people.
If you want to publish more quickly, here are two tools that may help:
– Content calendar– A content calendar is used to plan what content to post and when. A content calendar is particularly useful for aligning social media posts with forthcoming events.
– A publishing tool for social media – Posting by yourself can be quite tasking, time-wasting, and distracting. To ensure that your Page is constantly online, you may use a publishing tool to schedule posts to go live at a certain time and date.
3. Change up your posts
People may not be interested in what you’re posting because it doesn’t seem to be appealing to them. This is perhaps, why your follower base may be plummeting.
You may want to try out different types of posts to see which one gets more attention from people who like to share, comment, and so on. For example, you may discover that videos do far better than photos or that clips that address certain themes get more engagement from your audience.
Make changes to your strategy whenever you notice trends and how well things are working and not working. Keep trying new things. This is how to grow your Facebook page organically.
4. Offer giveaways
The greatest strategy to expand your following on Facebook is to organize giveaways that require your audience to share a post to qualify for it.
People will keep engaging with your content if they are engaged in your promos and know you conduct them often. In this way, more people see and engage with your content every time it is shared.
Giveaways are a low-cost and successful approach to increase your Facebook Page’s fan base and raise brand recognition.
Set guidelines that promote audience involvement to optimize the effect of your giveaway. To enter your contest, you could say that each person must tag a friend in the repost of their own to qualify.
The greater the level of participation from your followers, the greater the likelihood that new people will see your giveaway. This is how to grow your Facebook from scratch.
5. Make use of paid ads
Many companies expand their following rapidly on Facebook by running ads focused on boosting their following. If you’ve never launched a Facebook ad, it takes less than 20 minutes to start a page likes campaign. There are many ways to make sure you’re reaching the right people.
Before publishing, Facebook will estimate the amount of new Likes your brand will get depending on your budget. This will help you grasp your ROI before properly putting in your money.
6. Join groups
You may also join Facebook groups to share your interests with others.
Facebook groups can easily get in reach with your ideal audience.
Joining Facebook groups can help you learn about your audience’s wants, needs, and dislikes. It’s also another way to engage with them and post content that they can connect with.
7. Make it easy for others to discover your Page.
It can be quite frustrating when someone wants to follow your Page but can’t find it, but I’m sure that’s not what you want. Some people will keep looking, but others will give up if they can’t find what they’re looking for.
To prevent that from happening, make sure your Facebook Page is set up for search so that you can always be found. Here are various methods to do so:
– Have a thorough “About” section.
– Make a habit of using the same username across all your online profiles.
– Try updating your business hours and contact information.
– Make a cover photo that portrays your business and includes your logo.
8. Make something that people can share.
When you see something that you think is interesting, educational, or entertaining, you first read it or watch it. But also, many times, people tend to share content they find interesting so others may see it too.
Creating content that people can share is one of the most effective strategies for gaining followers since it broadens your reach.
What determines shareable content may vary, depending on your target audience, but one consistent thread is that it needs to resonate with your audience. It may answer a question they might have needed an answer to or talk about something they are interested in.
Furthermore, we live in a generation with a short attention span. Hence, if you want your content to be shareable, it must be concise. This is one of the reasons why platforms like TikTok and Instagram Reels have the highest amount of viral videos.
9. Use CTAs
One of my greatest pieces of advice to increase your Facebook organically is to put a call to action at the end of your blog posts.
For example, if your blog post is about ideas on starting a business, your CTA would be to ask your readers to share the blog content on their Facebook profile or in related groups. Sometimes, you may advise people to like your Facebook page to be informed when you post new blog posts.
10. Collaborate with others
Co-marketing is a marketing strategy in which two businesses with the same audiences and marketing objectives collaborate on marketing initiatives.
Co-marketing on Facebook may take the form of a video series produced over a month or a series of Facebook Live events conducted with your partner over a week or longer.
11. Block followers that aren’t real
Fake followers don’t connect with your content and eventually decrease your reach in the long run. And because Facebook only displays your posts to around 6 percent (or less) of your followers, those your posts reach must be actual people who can engage with you.
More people will see your posts if Facebook’s algorithm determines that your followers are actively engaging with them. If the algorithm determines that no one is engaged with your posts, your reach will only continue to fall.
Make sure you don’t make this mistake by blocking any of your Facebook followers who are blatantly fraudulent. Increasing the number of people who see and like your Page is important.
12. Tell different stories
There are far too many companies who treat Facebook the same as they do the rest of their social media accounts. When they write one post, they schedule it and then send it out to their social media pages at once.
But if you’re providing the same content on all social platforms, do you think they would engage with you the same way across all platforms?
I don’t think your audience will interact with you across various platforms if you’re doing it this way. Take delight in your social media profiles and produce unique content for your various pages.
Give your followers a reason to return to your Page by ensuring each of your posts has a distinct viewpoint. There’s a growing dissatisfaction with repetitive content.
Growing your Facebook page organically is a lot more difficult than it used to be; however, you can successfully grow your Facebook page with the right methods and consistency.
Follow the tips mentioned above, and you, too, like many others, can successfully grow your Facebook page.